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Print Collateral
Art Direction

Story

This wedding invitation set was designed for the renowned Sydney bridal designer, Moira Hughes Couture. Inspired by the sophisticated, intricate and feminine aesthetic of her wedding gowns, this collection was born.

The tactile references of foil, white ink, textured and transparent paper, were all used to compliment Moira’s detailed couture items. A watercolour splash, gold and Ivory colour palette were requested in the design brief to match an upcoming collection. To reference the delicate details of the gowns, a script font was used coupled with a classic serif typeface. 

Other details

Photography by Jamie Lee
Shop Moira Hughes Couture

 
 

 “Australians throw out one out of every five shopping bags, which equates to every Australian household throwing out $1,036 worth of groceries each year.”

 

Food waste avoidance benchmark study, 2009

 
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Problem Statement

 

 The problem I suspect is there are other people (like me) who struggle to use up their left over ingredients in their fridge / pantry before they pass it’s use by date. 

 
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Interview Questions

 

Affinity Mapping

 
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