Moira Hughes Couture

Services

Print Collateral
Art Direction

Story

This wedding invitation set was designed for the renowned Sydney bridal designer, Moira Hughes Couture. Inspired by the sophisticated, intricate and feminine aesthetic of her wedding gowns, this collection was born.

The tactile references of foil, white ink, textured and transparent paper, were all used to compliment Moira’s detailed couture items. A watercolour splash, gold and Ivory colour palette were requested in the design brief to match an upcoming collection. To reference the delicate details of the gowns, a script font was used coupled with a classic serif typeface.