Miss Coco Lala

Services

Art Direction
Packaging Design
Print Collateral

Story

Tom Cole is a men's cosmetic range, founded in 2017. The company was born from a strong belief that men's hair products should be simple; they should be easy to use and multi-functional. All products are made with certified organic Australian coconut oil to nourish the hair. Each product is infused with a distinct masculine fragrance. I worked along side the two founders - Mark Morffew, recognised as an entrepreneur having successfully founded a number of companies and Tom Cole, a men's hair stylist. Mark and Tom worked on the productions of the products, while I was in charge of branding the business. 

The objectives of the brand was to keep it clean, minimal and current. The large font and rectangles are used to keep the identity of Tom Cole unique and distinguishable across all platforms. I am responsible for creating Tom Cole's brand identity through market research, idea development, testing and refining for final resolution. Establishing Tom Cole on social media (Instagram and Facebook)  by art directing photoshoots and photo selection was my responsibility along with Mark Morffew. I worked across all packaging design components for all products; from initial design options, sourcing and selecting packaging options, through to saving files for production. I created the website; with the importance focused on keeping the overall look clean and modern. 

Tom Cole is proud to be manufactured in Australia, made with certified organic Australian coconut oil, paraben free, water-soluble, not tested on animals, and has a distinctive fragrance.